Tuesday, September 25, 2007

Reduce your Bouce Rate and earn Millions

I hope you all have installed Google Analytics in your blog. If not then quickly do so. The information and means to do it are available here. If you do not already know then you should know that Google Analytics is a tool that provides vital statistics about your website like how many people are visiting it and what time do they spend there etc. As you see above the Google Analytics gives information such as Visits, Page Views, Bounce Rates, Average time spent on the website, new visitors etc.

The most important parameter given above is the Bounce Rate. This is the percentage of people who come to the website and go back without going to any other page on the website. The higher this number the greater number of customers you are losing everyday. The endeavor on the webmaster's part should be to reduce this to bare minimum. In fact the ideal bounce rate should be 0. Any number more than zero is totally unacceptable.

To reduce the bounce rate the following steps must be taken immediately.

  1. Targeted keywords: If your website is lacking targeted keywords, then the visitors will not find it relevant to their search results and will therefore move out. The website should not waver from the niche topic. Targeted audience is hard to get if the website covers a wide variety of topics. Your keywords should be there in titles, articles, and all other parts of your website.
  2. Get the right look: Make your website look like it should be. If your recipe site looks like an auto review site then the potential audience of chefs will desert it like mice in a drowning ship. The look and feel of the site is therefore, very important. The color scheme and the images used should match the theme of the site.
  3. Images in articles: Always insert images in the articles. Bland articles are not binding enough to catch hold of the visitors. Always insert relevant images, illustrations, diagrams in the articles to get the desired visitors to spend more time at your website.
I hope you will benefit from this article of mine and get a good traffic to your website/blog.

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Thursday, September 20, 2007

Using Blogrush to Turbocharge your blog traffic

All of us bloggers are always running after ideas and new tips to get more traffic to our blogs. This traffic is the prime reason why we bust our backs day in and day out writing new posts everyday so that someone somewhere reads it and appreciates it. The more people read it and appreciate it we all get a kick out of it (at least I do). That this leads to a small profit to us is a small matter...

Everyday I scan the net for new ways and means to get this elusive traffic and everyday I am looking for more. Internet Marketing Guru John Reese has come up with an excellent tool just what I have been looking for all this time. Its called BlogRush, and what it basically does is that when you add this small blogrush widget on your blog, you will get to see a list of posts posted on the blogs by other blogrush users. The system works on the principal of reciprocality. If you give a page-view of 100 to the blogrush widget, then your blog post title will be visible on the same widget in 100 other blogrush user pages.

This gives an enormous visibility to your blog as well as you benefit from the affiliate program of the system. This widget shows the first 40 characters of your post titles, therefore writing good titles within 40 characters is of the essence if you want good traffic from the Blogrush network.

Using Yahoo Answers to generate traffic

Another great way to generate a traffic surge is to use this free service from Yahoo. This involves people asking questions about various fields and then experts in those fields answering them. Fairly simple isn't it? But it presents a unique opportunity to get free traffic to your website/blog.

The process is very straight-forward. You need to have a yahoo account and then you choose a category of your choice where you think you are an expert or at least for which you can answer questions from newbies or other people looking for answers. There are many categories to choose from and you will definitely find a category that suits you.

After this you should wait to get questions from the other users of the service and prepare to give solutions to their problems. While answering give logical answers to the queries and try and satisfy the person. The thing you need to do here is to add a link to your website/blog in this answer and lo behold you have a free link to your site from Yahoo Answers. Now the trick here is to be the early bird and answer a question before other experts answer it. This gives you more exposure and increases your reputation.

If your answer is fairly good other readers will be inclined to click on your link to know more about you and your work. This will further give a booster dose of free incoming traffic.

So go ahead and start answering questions - you never know that helping somebody might actually give you some real Karma points...You might earn something also.

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Wednesday, September 19, 2007

7 Steps to Create Scannable Content

One thing you must keep in mind while putting up content online is that the online reader is very finicky about what he or she wants to read. If your post is quite lengthy and deals with an arcane subject, then it is quite possible your reader might dump you in between.

This calls for making your content tailor made for such readers. 16% average web users actually go through every word of what you have put down, rest scan your page keywords of interest and only read the relevant sections that are of interest. So I present today some measures to take to keep such readers happy and not lose their interest.

  1. Make Lists: Always try and present your facts and figures in list form. If you have a bunch of things to tell your audience then it is advisable that you list them out in numbers and make headings of each point, much like how I am presenting these points to you right now. Therefore avoid putting your text in lengthy essay form and always favor bulleted lists instead.
  2. Bold and Italized: Wherever you are referring to important points take special care to either italize the text or make it Bold. This grabs the attention of the reader and if the topic of discussion is of interest to him then he wont go anywhere before reading it fully.
  3. Headers: Structure your post body so as to include headings and sub-headings to stress upon key areas of the topic. This will ensure that all points being covered in your article will be seen by the visitors and will not remain unread.
  4. Graphics: It is said that a picture says a thousand words and here too if your article uses an image or a graphic to illustrate a point then it is always better. The picture will attract the attention of the reader and the words will deliver the whole story.
  5. Borders: You can enclose certain key points and sections within borders to stress importance.
  6. White Space: Always leave ample space around your article and do not try to fill up all the page real estate. A fully filled up page gives a feeling of claustrophobia to the reader and the empty space give a feeling of freshness to the reader, give it to him.
  7. Keep it short:Always keep your points short and if required break them up in small parts. Also place these points in separate paragraphs.
I sincerely hope that the above points will sure help you to create such content that will attract readers who are only looking at posts and only reading them if it is of interest.

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